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Google Adwords Course

Google Adwords Course In Egypt

What is e-Marketing and how is it better than traditional marketing?

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Google Adwords Course

Very simply, e-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms e-marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. e-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

Why Google Adwords Course is IMPORTANT ?

When implemented correctly, the return on investment (ROI) from e-Marketing can far exceed that of traditional marketing strategies. Google Adwords in now the best Online tool to use in e-marketing.

Google AdWords provides several advantages over other types of advertisements
(1) Immediate visibility.
(2) Complete accountability.
(3) Budget flexibility.
(4) Terrific analytical software to provide insight and guidance towards optimizing the business results of the campaign.


One of the biggest advantages of Google’s PPC program is the fact that it can net your website visitors immediately. With AdWords, the user controls how much to pay. The basis involves a bidding system which results in cost per click pricing and allows the user to only pay for the clicks that are received. You will also have online access to performance reports. At any time, day or night, you can check in on how your PPC ads are performing. This will help you determine if you should change any low performing ads or keywords.

Session 1

Introduction

What is e-Marketing, What is Google

Session 2

(a) How Google Adwords organized.

 (b) Keyword Qualities.

(c) Keywords Tips.

Session 3

(a) Keyword Bidding.

(b) The effective of keyword list.

 (c) The Ads Placement.

Session 4

Create account + connect with Google Adwords Editor.

Session 5

Conversion Tracking.

Session 6

Setup Google Analytics + Dealing with.

Session 7

Optimizing Performance.

Session 8

Test

Session 9

What is Adsence & How we earn money from.

Session 10

Prepare for Adwords Exam.

Session 11

Full revision + Test

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